ALLO Vape

I undertook a rebranding project while working at Pacific Smoke International, a local distributor that sells alternative devices to combat smoking.

For ALLO, a brand-new vape device that is making its launch in North America, the main focus of the project was to make the entire wordmark consistently styled with their “A” logo. This project involved analyzing the company's brand and creating a new visual identity that was more modern and aligned with its brand values.

To solve the issue of inconsistency in the wordmark, I worked on redesigning the font and lettering used in the wordmark to match the style of the logo.