Round House Adventures

As a class challenge set by my brand professor, the CEO from Round House Adventures requested a logo that would fit the company's commitment to responsible tourism. Round House Adventures is a unique travel agency that works collaboratively with ethical travel companies to foster sustainable tourism for the modern-day explorer.

Their mission, which was pivotal in guiding the design process, revolves around ensuring that travel and tourism uphold principles of responsibility and ethics.

I participated in the challenge by borrowing the natural patterns of a log’s tree rings to reflect Round House Adventures’ core values and ideals. Later on, the logo concept I have presented has been chosen.